KSYS CEO Byungmin Cheon (right) and Novastar Asia-Pacific Head David Dai (Image = KSYS) KSYS Co., Ltd. (CEO Byungmin Cheon), a leader in LED display solutions, has partnered with global controller manufacturer Novastar to provide globally compliant integrated LED display solutions. In June, KSYS signed an exclusive distribution agreement with Novastar to officially supply their products to the Korean market. Through this partnership, KSYS now offers a full range of globally certified display integration solutions including LED control systems, processors, and cloud-based platforms, strengthening its presence in Korea’s display market. With this exclusive partnership, KSYS will expand its business from proprietary Excellent and Innovative LED display products to GS-certified Grade 1 content management software and internationally recognized Novastar controllers and processors—further solidifying its position as a digital signage expert. Novastar is a global leader in LED display control systems and video processors. The company was selected by global consulting firm Deloitte as one of the "Top 50 Fastest-Growing Companies" and has provided LED displays and control systems for global events such as the 2008 Beijing Olympics, 2016 Rio Olympics, and 2018 Russia World Cup.

   KSYS Co., Ltd. (CEO Byungmin Cheon), a leading LED display company, announced on the 27th that it has signed an official distribution agreement with global controller manufacturer Novastar to provide integrated LED display solutions that meet global standards. Novastar is a global leader in the field of LED display control systems and video processors, with operations in over 70 countries. The company was selected by global consulting firm Deloitte as one of the “Top 50 Fastest-Growing Companies,” and has provided LED displays and control systems for major international events such as the 2008 Beijing Olympics, the 2016 Rio Olympics, and the 2018 Russia World Cup. Through this exclusive agreement, KSYS has expanded its business portfolio—from its proprietary Excellent and Innovative LED display products to Novastar’s globally leading controllers and processors. This strategic expansion enables KSYS to offer fully integrated LED display solutions that meet international standards. With Novastar’s globally recognized technologies now being supplied through KSYS, the company is expected to contribute significantly to the advancement of Korea’s display industry. KSYS achieved the highest number of Public Procurement Service contracts for indoor LED guidance displays in 2022. More recently, it was awarded Grade 1 GS (Good Software) certification for its content management software. Since June, KSYS has officially been supplying Novastar’s integrated display solution equipment—including LED control systems, processors, cloud services, and solutions—to the Korean market.

LED display specialist KSYS (CEO Byungmin Chun) announced on the 12th that its all-in-one hub board-based LED display, "LEDot CUBE," has been designated as both an Excellent Product and an Innovative Product by the Public Procurement Service (PPS).LEDot CUBE was developed to address the drawbacks of conventional displays by integrating a hub board. Since the hub board itself is designed to replace traditional cable connections, data transmission and power control can be performed without the need for complex cabling, making it a true "non-cable LED display."Additionally, it features a front-opening "slot-type" design, allowing users to easily attach or detach LED modules from the front, enabling fast installation and quick maintenance.In particular, the built-in hub board is equipped with power-saving technology, achieving an impressive average standby power reduction rate of 72% compared to conventional products. This is expected to significantly reduce the energy costs and environmental burdens on public institutions.CEO Chun Byungmin of KSYS stated, “LEDot CUBE has been well-received in the industry as a high-performance LED display that maximizes user convenience from installation to maintenance, along with exceptional display quality.” He added, “With its designation as both an Excellent Product and an Innovative Product by PPS, we’re receiving a surge of inquiries from public institutions due to benefits such as exemption from bidding requirements, unlimited contract amounts, and buyer immunity.” 

  LED display manufacturer KSYS Co., Ltd.(CEO Byungmin Chun) announced on the 1st that it has been selected as an “Excellent Employment Company,” recognized for its contribution to job creation..  The “Excellent Employment Company” designation, overseen by the city of Busan, is awarded to companies that contribute to regional economic revitalization through local job creation and consistent employment growth. Selection is based on a combination of document review and on-site evaluations, considering various indicators such as job creation, employment stability, and employee welfare. KSYS received high marks in areas such as △ job creation △ work-life balance △ support for youth and underprivileged employment △ establishment of a safe working environment. KSYS strives to foster a culture that encourages personal development and the balance of work and life. It supports fitness and book purchases for health and cultural enrichment, and fully covers test fees and material costs for certification acquisition. In addition, since 2004, the company has operated a sabbatical program that provides paid leave and bonuses to long-term employees. KSYS CEO Byungmin Chun stated, “I believe our designation as an Excellent Employment Company, following previous recognition as a youth-friendly and family-friendly company, reflects our philosophy of working together so that our employees can be positive members of society.” He continued, “KSYS will continue to develop systems that allow the company and employees to grow together, enhance employee happiness, and contribute to the local community as a leading LED display company.”

LED display specialist KSYS Co., Ltd. (CEO Byungmin Chun) announced on the 18th that it has acquired the “Korean Service Quality (SQ)” certification. The SQ certification system, implemented by the Ministry of Trade, Industry and Energy and managed by the Korea Service Quality Association, is a program that certifies and publicly announces companies that actively pursue customer satisfaction and maintain excellent service quality. Based on the evaluation criteria of the National Institute of Technology and Standards, companies are assessed through document reviews, on-site inspections, and mystery shopping across seven categories including service quality management strategy, frontline service operations, human resource and organizational management, and service performance. KSYS Co., Ltd. was highly rated for its ▲power-saving LED display technology, ▲user-friendly front-open slot-type design, ▲nationwide maintenance network and technical personnel, and ▲established manuals for handling product faults and defects. CEO Chun stated, “We have been striving not only in LED display development but also in building a customer-centered service system to enhance service quality,” and added, “We will continue to actively reflect customer feedback to provide excellent services worthy of a leading LED display company and contribute to enhancing the quality of life for the public.”

 Digital signage group KSYS Co., Ltd. (CEO Byungmin Chun) announced that its LED display has been designated as an “Innovative Product.” KSYS is the first company in Korea to have an LED display (information display) selected by the Public Procurement Service as an innovative product. “Innovative Procurement” by the Public Procurement Service is a new procurement model that supports technological innovation and innovation-driven growth by purchasing innovative products and technologies in advance to meet public innovation demand, and to enhance public service quality. “Innovative Products” are items officially designated through a review process by the Public Procurement Policy Deliberation Committee of the Ministry of Economy and Finance, recognized for their public value and innovation. KSYS has been designated with 18 types of indoor and outdoor LED displays as innovative products. Once designated as an innovative product, companies receive support through the “Innovative Product Pilot Purchase” program based on the Enforcement Decree of the Act on Contracts to Which the State is a Party. The designated product is listed on the “Innovation Marketplace,” allowing for private contracts. A key advantage includes buyer immunity — if any loss occurs from the purchase, the purchasing officer is not held accountable unless there is proven intent or gross negligence. CEO Byungmin Chun of KSYS Co., Ltd. stated, “It is very meaningful that our LED information display developed with proprietary technology has been designated as an innovative product for the first time in Korea. We will continue to contribute to improving public services as an innovation-driven company empowered by this designation.” KSYS Co., Ltd. is a specialized LED display company that offers end-to-end solutions from consulting and development to production, construction, and maintenance. The company’s innovative products can be purchased on the “Public Procurement Innovation Marketplace,” and can be searched using the keyword “케이시스” or product ID number on the marketplace website.

 KSYS Co., Ltd. (CEO Byungmin Chun), a digital signage specialist company, recently announced that its LED display products have been selected as both an ‘Industrial Convergence Product’ by the Ministry of Trade, Industry and Energy and an ‘Excellent Invention’ by the Korea Invention Promotion Association. The ‘Industrial Convergence Product’ certification, granted by the Ministry of Trade, Industry and Energy, is awarded to superior products recognized for their performance, quality, and technological and economic impact. Once selected, products are included in the ‘Preferred Purchase List for SME-developed Technologies,’ receiving various benefits when applying for registration with Venture Nara or for excellent procurement goods. In addition, the ‘Excellent Invention’ designation by the Korea Invention Promotion Association is granted to products with outstanding technology, quality, warranty capability, and production/supply capacity. Selected products are given ‘Priority Purchase Recommendation’ status for government and public institution procurements and receive additional points in Venture Nara and procurement applications. KSYS was selected with its ‘LED Visual Information Display with Self-Power Control Capability’ product for both certifications.   KSYS Co., Ltd., a manufacturer with 18 years of experience in LED display production, recently obtained ‘Performance Certification’ and ‘Green Technology Certification’ for its patented power-saving technology under the premium LED display brand LEDot CUBE, officially proving the excellence of its proprietary products. CEO Byungmin Chun of KSYS stated, “Thanks to continued product research and development based on our in-house research center, our LED displays have achieved the remarkable recognition of being designated both an ‘Industrial Convergence Product’ and an ‘Excellent Invention.’” He added, “We will continue to develop competitive and superior display technologies and, through this priority purchase recommendation, we will strive to supply even better products to public institutions and government agencies.”

 ​ KSYS Co., Ltd. (CEO Byungmin Chun), a leading company in the LED display industry, announced on the 17th that it has been selected as an Excellent Enterprise for Technological Competence by Korea Enterprise Data and as an Excellent Enterprise for Technology Evaluation by NICE Information Service. ​ The Technology Competence Certification is based on the Tech Credit Bureau (TCB) evaluation conducted by Korea Enterprise Data (KED). It is an assessment system that comprehensively evaluates a company's technological capabilities based on the value of its technology, intellectual property, marketability, and business potential. In this evaluation, KSYS was awarded the prestigious ‘T3’ grade for its “IoT-based Integrated Digital Signage Management System Technology.” ​ In addition, KSYS was also awarded the ‘T3’ grade by NICE Information Service for its “Media Display System Development and Implementation Technology,” officially recognizing the company’s excellent capabilities and technological competitiveness. The ‘T3’ grade obtained from both evaluations represents the top three tiers in technical competitiveness, commercialization capability, and future growth potential. This rating is equivalent to the level required for KOSDAQ technical special listings. KSYS Co., Ltd. is an 18-year veteran in the LED display industry, recognized for developing, manufacturing, and delivering outstanding and competitive digital signage products. The company has executed large-scale LED display projects for organizations such as Korea Hydro & Nuclear Power, Korea Technology Finance Corporation, EBS, Busan Metropolitan Office of Education, Buk-gu Cultural Ice Rink, Gimhae International Airport, BNK Financial Group, Woori Financial Group, Seoul National University Bundang Hospital, and Pusan National University Hospital, solidifying its position as a leading domestic LED display company. CEO Byungmin Chun of KSYS stated, “With the acquisition of the ‘T3’ certification for excellence in both technological capacity and evaluation, KSYS’s proprietary technology and growth potential have been officially recognized.” He added, “We will continue to enhance our technology and quality through relentless research and development to become a trusted company with strong technological competitiveness.”

< 2021 LED Banner Launch: SP Series with Front-Open Maintenance and SC Series with 40% Lightweight Design Compared to Standard Models >    Digital signage group KSYS announced on the 21st that it has launched its new total LED display brand, LEDot VIEW, and completed registration with Korea’s Public Procurement Service and School Market Platform. Recently, unverified Chinese-made LED banners have been entering the Korean public sector disguised as domestic products. These low-cost imports often lead to frequent maintenance issues, posing challenges for procurement managers. In response, KSYS has launched the 2021 LEDot VIEW SP and SC series—the industry’s first LED banner solution with a front-open maintenance structure, developed using in-house technology. The company has registered its products with the Public Procurement Service and is now recruiting nationwide partners to improve the fragmented public LED signage market. The new 2021 LEDot VIEW SP Series can be installed indoors or on exterior building walls. It can be expanded horizontally, making it ideal for customized installations in meeting rooms, multipurpose halls, building lobbies, schools, and government buildings. Notably, the SP series features easy front-access maintenance, reducing labor time and costs while minimizing face-to-face interaction—an advantage in the COVID-19 era. The SC Series offers a modular design for flexible display configuration. It uses a material that is approximately 40% lighter than standard LED signs, making it ideal for secure overhead wire installations in large or small auditoriums. It can also be used as a bulletin display within school facilities. All models in the 2021 lineup feature a non-bezel design and are available in a variety of pixel pitches (2.5mm to 10.0mm), enhancing viewer immersion. These displays offer high-definition visuals and clear images even in daylight. CEO Byungmin Cheon of KSYS stated, “As we prepare for the post-COVID era, innovation through technology is the only way forward. But to develop efficiently, we must be strategic and focused.” “As the economic downturn continues, buyers must minimize spending and focus on verified, reliable technology. That’s why we launched the 2021 LED banner SP and SC Series to meet those market demands.” Recently, KSYS undertook a major CI (Corporate Identity) renewal and redefined its brand hierarchy to strengthen its position as a leader in the digital signage market and a company focused on converged technology. The company’s sub-brands have been categorized into: - **LEDot CUBE PRO**: Premium LED display brand - **LEDot CUBE**: High-performance LED solution - **LEDot VIEW**: Total LED signage brand In today’s challenging economy, KSYS’s bold release of new products reflects the CEO’s firm vision and collaboration with advanced technology—setting the stage for continued, unstoppable growth.

< Two Hanging-Type LED Displays Including LEDot VIEW – Ideal for Storefront Advertising > As the unprecedented economic downturn deepens with the impact of COVID-19, small business owners are facing increasingly difficult times. In an effort to find breakthroughs, many business owners are turning to more intuitive forms of advertising. Recently, LED signage featuring vibrant image quality has been drawing significant attention. However, most LED signage currently available in the market does not comply with the Outdoor Advertising Act, resulting in unexpected additional costs such as fines or removal orders on top of the purchase price. Recognizing this issue, the digital signage group KSYS has continued its research and development to satisfy potential customer concerns. The company has now launched its new 2021 LEDot VIEW hanging-type display, which features a sleek design, competitive pricing, and full compliance with local advertising regulations. The 2021 LEDot VIEW hanging-type models are available in two orientations—vertical and horizontal—designed to help stores promote to outside foot traffic. With a wide variety of pixel pitches (2.5mm to 10mm) and color options, the product lineup allows for extensive customization. These displays deliver high visibility even in daylight. Featuring a non-bezel design that complies with outdoor ad regulations and brightness levels up to 5,500 nits, the new display easily grabs attention from a distance. CEO Byungmin Cheon of KSYS Co., Ltd. stated, “Now is the time to prepare for the post-COVID era. Technological development is the only viable path forward, but achieving efficient innovation requires smart focus and execution.” “We believe that helping small businesses and other consumers through effective advertising solutions is the best way to revitalize the economy. As a result of this philosophy, we launched the 2021 hanging-type LED display.” Recently, KSYS has rebranded its corporate identity and reorganized its sub-brands to assert leadership in the digital signage market and position itself as a tech-integrated enterprise. KSYS now offers two primary product lines: the premium LED signage brand LEDot CUBE PRO and LEDot CUBE, alongside its comprehensive LED display brand LEDot VIEW. In today’s tough economic climate, KSYS boldly launched a new product. Backed by the firm leadership of its CEO and advanced technology, the company is expected to continue growing without limitations.

  We sat down with CEO Byungmin Cheon, who has successfully grown KSYS Group into one of Korea's leading display companies, driven by innovative technology and strong customer trust. What led you to enter the display business? Since its founding in 2004, KSYS has provided tailored IT infrastructure services, including network consulting, design, and implementation. Our entry into the display business began when customers requested video equipment, and we started supplying custom signage using panels from Samsung and LG. That marked the beginning of our dedicated journey into display design and installation. Later, we launched our premium kiosk brand “KIOSCO” and became a key supplier of LCD kiosks. Responding to a shift in the paradigm of indoor and outdoor large-format displays, KSYS Group fully committed to the LED signage business with the goal of becoming Korea’s next-generation display leader. What does KSYS stand for? When we started the business, we believed that offering competitive solutions while staying in close communication with customers would define our path. KSYS was formed from ‘I’ for Information and ‘C’ for Communication, representing convergence through IT, symbolizing our identity as a company that connects and integrates through communication. What is the key to KSYS's nationwide success in display? First, continuous R&D without settling for the present. When we entered the LED signage business, we started with products featuring 10mm pixel pitch. Through relentless effort by our internal R&D team and extensive investment, we developed fine-pitch 1mm displays and launched our premium brand “LEDot” to deliver high-quality display experiences to customers. Second, innovation through the convergence of hardware and software. Traditional LED displays had several limitations, such as being non-editable after production and prone to damage from external factors like rain and wind. We addressed these by standardizing our products, obtaining KC certification for safety and durability, and developing proprietary controllers that allow real-time content updates and management—providing true software-hardware integration. Third, thinking from the customer’s perspective. We believe our success stems from prioritizing the customer’s experience at every stage—from product development to sales. Customers told us that changing content was their biggest challenge, so we made it possible to update content in real-time using USB or Wi-Fi without accessing the signage directly. We aim to go beyond product competitiveness and become a brand that communicates sincerely with customers. What do you consider most important in running a company? People and trust—without question. Whether managing the company or selling products, everything starts and ends with people. That’s why it’s vital to cultivate internal talent and offer excellent service that builds long-term trust with our customers. At KSYS Group, we operate with professional teams for each area of expertise, and I, as CEO, strive to foster a collaborative and communicative work culture across all levels. What’s your outlook on the current display industry and KSYS’s growth potential? While regulations on outdoor advertising still pose some limitations, the rise of platforms like YouTube is shifting demand from text to video content, increasing the need for high-quality displays. KSYS is focusing on developing premium display solutions that meet these evolving needs, and we expect continued, significant growth in the domestic market. How do you see the future of Korea’s display market? There are about 3,000 LED signage manufacturers in China, and many domestic companies import uncertified products from them. These products lack safety guarantees, and small vendors often can't provide proper after-sales service. As a result, Korean consumers are turning toward high-end displays that offer image quality, ease of maintenance, and reliability. KSYS is addressing this need by securing KC certification, investing in a dedicated R&D team, and operating a professional support center to provide reliable service. Can you introduce the LEDot CUBE Series? The LEDot CUBE Series is a premium LED signage solution that showcases KSYS’s technological strength with brilliant color expression, high contrast, easy installation, and fast, convenient maintenance. It features gamma correction and HDR playback for precision content rendering, with redundant power/signal design and automatic error detection for exceptional stability and durability. The LEDot brand reflects Korean consumer demand and is set to lead the high-end LED signage market. In this interview, we learned how CEO Byungmin Cheon has transformed KSYS from a small Busan-based business into one of Korea’s top display companies. Unlike many in the industry, KSYS has focused entirely on customer value and technological innovation, which has fueled its continuous growth. As CEO Cheon continues to lead the company with bold vision and commitment, the future of KSYS in the domestic LED display market looks brighter than ever.

  <Premium LED Display ‘LEDot CUBE Series’> KSYS Co., Ltd. (CEO Byungmin Cheon), a leading LED display company, has launched a new product line under its premium brand LEDot to target the rapidly growing high-end display market in Korea—introducing the ‘LEDot CUBE Series’.   The LEDot CUBE Series is a premium LED signage lineup that boasts superior image quality and practical functionality compared to conventional displays. It features gamma correction and HDR (High Dynamic Range) video playback technology for precise content expression, as well as a redundant power and signal system and automatic error detection for enhanced stability. The new product line includes two models—LEDot CUBE Pro and LEDot CUBE—allowing flexible purchase and installation based on application and environment. First, the LEDot CUBE Pro is designed to replace conventional video walls that are limited by visible bezels. Replacing existing video walls with LED signage typically involves high costs and time, but the LEDot CUBE Pro enables simple replacement while maintaining the current setup by using a 27.5-inch cabinet to match a 55-inch video wall space. With its bezel-free design, it offers a superior visual experience, making it ideal for use in public and commercial spaces. The LEDot CUBE is a high-resolution LED display composed of 16:9 aspect ratio cabinets—the golden ratio for video content. Since most media content is created in this ratio, it is the optimal display format for video playback. It supports 720P, 1080P, 2K, and 4K resolutions and is available in a variety of pixel pitches, offering customers a wide selection. KSYS, the company behind the premium brand LEDot, is a specialized display group and an official partner of Samsung, the global leader in smart LED signage. As a developer and manufacturer of DID systems and LED displays, KSYS provides solutions that enhance the value of customer spaces and applications. The company manages the entire process from production to installation and after-sales service in a one-stop system, ensuring high customer satisfaction. The new LEDot CUBE Series has obtained KC certification (broadcast and communication equipment), ensuring product safety and compliance. CEO Byungmin Cheon stated, “As the global commercial display market continues to grow, there is a rising demand for high-end displays in Korea,” adding, “With the launch of the new LEDot CUBE Series, developed to meet consumer needs, KSYS aims to lead the domestic premium LED signage market.”

  The intelligent unmanned information kiosk system KIOSCO received the Grand Prize in the touchscreen category at the “2018 Korea Industry Brand Awards” held on July 11 at The Riverside Hotel in Sinsa-dong, Gangnam, Seoul. KIOSCO is a DID (Digital Information Display) brand launched by KSYS Co., Ltd. It became Korea’s first kiosk brand to satisfy three essential criteria: product reliability, content quality, and prompt after-sales service. After rigorous quality testing, the company launched its intelligent kiosk equipped with IoT capabilities in October 2017. KIOSCO offers three types of kiosks—standard, rotatable, and table-type—suitable for public institutions, businesses, retailers, and educational facilities without limitation. The kiosks feature an in-house developed intelligent CMS (Content Management System), enabling real-time content creation and broadcasting. Another key feature is centralized management of multiple kiosks via a single administrator PC. Designed in an ultra-slim form factor, KIOSCO incorporates high-resolution FHD (1080p) LCD panels and infrared multi-touch panels to enhance its premium appearance. It supports various content formats and operating systems and offers customized consulting to meet specific customer needs—all while striving to deliver exceptional products at reasonable prices. Recently, KIOSCO was showcased at the 28th Korea International Broadcast, Audio & Lighting Equipment Show (KOBA 2018). The product attracted strong interest from visitors and marked a successful entry into the kiosk market. Hosted by Korea Economic Magazine and organized by the Korea Marketing Forum, the “2018 Korea Industry Brand Awards” was established to recognize specialized brands that are expected to drive future economic growth. A total of 521 brand entries were evaluated during the review period, and 49 brands were ultimately selected and announced.

  The 28th Korea International Broadcast, Audio & Lighting Equipment Show (KOBA 2018), co-hosted by Korea E&EX and the Korea Broadcasting Engineers & Technicians Association, will be held from May 15 (Tue) to 18 (Fri) at COEX Exhibition Center. As the only professional exhibition in Korea dedicated to the broadcasting and communication convergence industry, the event will feature 927 companies from 32 countries including SONY, Panasonic, KBS, and INTER-M. KSYS Co., Ltd. (CEO Byungmin Cheon), a participating exhibitor at KOBA 2018, will unveil Samsung’s newest micro pitch LED signage—the IF SERIES—through its indoor LED showroom modeled after a control and monitoring room environment. <Photo 2. Samsung Electronics X KSYS> Samsung's Smart LED Signage IF SERIES combines advanced video processing with HDR (High Dynamic Range) technology, delivering impressive image clarity and detail. It ensures vivid and precise content display even at low brightness settings thanks to its high grayscale performance. <Photo 3. Samsung Electronics X KSYS> The system enables clean installation with its flexible front and rear access options. Utilizing the UHD Signage Box, it reduces operational complexity through advanced signal redundancy and compatibility with various content platforms. It also features temperature and ventilation control, extending the display’s lifespan while minimizing operational costs. As a specialized display company, KSYS (CEO Byungmin Cheon) is drawing attention with expectations that it will open a new horizon in the LED signage market through Samsung's indoor and outdoor LED lineup.

<Installation image of ‘LEDot Digital LED Signage’ developed by KSYS> A new LED signboard capable of displaying high-definition video content has been released. KSYS (CEO Byungmin Cheon), a display network specialist, announced on the 13th that it has developed a digital LED signage capable of displaying not only high-resolution text and image cuts, but also video content. The product has been launched under the brand name “LEDot.” The company has released two models: “LEDot Digital LED” and “LEDot LED Banner.” The “LEDot Digital LED” features a brightness of 7,000 nits (1 nit equals the brightness of one candle), more than ten times brighter than conventional LCD signboards. It minimizes pixel pitch to 5mm and integrates a high refresh rate of 2000Hz to display content with high clarity and precision. Equipped with the latest LED components and black masks around the panel, the signage can smoothly display video even in bright environments. The “LEDot LED Banner” is a portable LED signboard with a height of 190 cm, width of 57 cm, and thickness of 3.5 cm. It is equipped with a slim, high-brightness display panel and a wide 160-degree viewing angle, ensuring visibility from all directions. It can be used as a standalone unit or connected with additional units to form a wide-format display like a video wall.   <‘LEDot LED Banner,’ a revolutionary replacement for printed X-banners> Content can be updated via USB, and when connected to KSYS’s digital advertising management solution (CMS), it can be remotely controlled and managed via smartphone. KSYS will showcase the two LEDot models at the KOBA 2018 (Korea International Broadcast, Audio & Lighting Equipment Show), held at COEX from May 15 to 18. The company is targeting large venues such as hospitals, hotels, and department stores, and plans to expand into small businesses such as restaurants and mobile phone shops. CEO Byungmin Cheon stated, “LEDot signage can be installed at store entrances, lobbies, and on interior and exterior walls to boost advertising effectiveness while reducing operating costs,” and added, “We aim to replace approximately 800,000 outdated lamp-type LED signboards and lead a new wave in the LED display advertising market.”