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K-Sys (CEO: Chun Byung-min), a leading LED display company, announced that it will participate in the 33rd International Broadcasting, Media, Audio, and Lighting Exhibition (KOBA 2025), held at COEX in Seoul from May 20 to 23, with its largest-ever booth spanning 180 square meters.
Centered around K-Sys, which ranks first in the number of government procurement contracts, this year’s exhibition will feature a joint booth showcasing the latest products from its subsidiaries, including Eluda Korea (specializing in OEM/ODM), NovaStar (the global leader in controller market share), and Changli Zhukai (the world’s largest LED display manufacturer).
The K-Sys booth will feature six sets of ultra-large LED displays utilizing its proprietary COB and SMD technologies, while the dedicated NovaStar booth will operate an experience zone where visitors can control the screen in real time. Additionally, spectacular media art and anamorphic videos will be displayed to provide a variety of visual attractions, and the space will also serve as a photo zone, expected to draw the attention of visitors. At this exhibition, visitors will be able to see K-Sys’s first-ever modular LED display designed as interior decor, as well as curved LED displays. Furthermore, Novastar’s new products launched this year—the VX PRO series and TU4K—will be unveiled for the first time. In particular, the VX PRO series can simultaneously, and features an HDMI 2.0 port and a 3D interface, making it suitable for VR applications. The TU4K can control up to 13 million pixels. Furthermore, Novastar Media’s dedicated solution, ‘KOMPASS,’ is also set to make its debut.
This year, K-Sys is accelerating the ‘localization of LED display panels’ by securing an annual production capacity of over 100,000 domestically manufactured LED modules through the expansion of its smart automated factory in Korea. Furthermore, the company is accelerating its entry into the global market by pursuing the establishment of a U.S. branch in the first half of this year.
K-Sys CEO Cheon Byung-min stated, “Through this year’s KOBA 2025, we plan to vividly showcase Korea’s LED display technology alongside media art content,” adding, “We aim to provide an opportunity for visitors to directly experience the competitiveness of our display technology on-site, promote the excellence of domestic technology to the market, and further strengthen the trust of our customers and the industry.”
You can visit the K-Sys booth at Hall C-C630 of the COEX Exhibition Center.