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Gradual Expansion of Technical and Business Cooperation for the Development of Korean-Style LED Controllers
K-Sys and Novastar have signed a strategic technology partnership agreement. [Photo: K-Sys]
K-Sys (CEO Cheon Byung-min), a manufacturer specializing in LED display boards, has signed a strategic partnership with Novastar, the global leader in LED controller market share.
This agreement marks the first “technology cooperation partnership” of its kind in South Korea. It holds significant meaning as a technology-focused collaboration that goes beyond a simple distribution and sales contract, combining K-Sys’s LED display manufacturing capabilities centered on its “smart automated factory” with Novastar’s global media solutions.
K-Sys possesses the only domestic production capabilities for fine-pitch LED display panels, while NOVASTAR is a global leader with the top market share in LED display controllers worldwide and holds unrivaled technological expertise in LED display controllers and IC chips.
Through this collaboration, the two companies plan to proceed in stages with multifaceted technical and business cooperation, including the joint development of a “Korean-style LED controller,” expansion into the government and commercial markets, and the promotion of global joint projects.
Chun Byung-min, CEO of K-Sys, stated, “This strategic partnership with Novastar is significant not merely as a distribution agreement, but as a technological partnership involving joint development with a global technology company.” He added, “By combining K-Sys’s LED display technology with Novastar’s media solution expertise, we will establish new standards for Korean-style controllers and next-generation display technology.”
K-Sys recently finalized a contract for a 4,800-pyeong site in the Busan Eco-Delta City area and announced plans to invest 35 billion won to build a “Smart LED Manufacturing Cluster.” Through this initiative, the company has presented a vision to grow into a leading Korean smart display company recognized for its technological prowess in the global market.